Disrupting Healthcare        Recruitment

An assessment of the current recruitment practices revealed critical insights. We found inefficiencies in the application process, employer branding, and recruitment channels, which were highly outdated and had little to no digital strategy. These findings provided a clear roadmap for improvements to enhance the hospital's recruitment efforts.

Building a talent brand for the hospital involved crafting authentic and compelling narratives showcasing unique experiences and the commitment to exceptional patient care. Various channels inspired pride and engagement, reinforcing the hospital’s reputation as a place where meaningful and fulfilling careers thrive.

Enhanced visibility and reputation in the healthcare community while effectively communicating a unique value proposition to prospective customers; content marketing played a pivotal role, sharing success stories, patient testimonials, and behind-the-scenes glimpses of hospital life to humanize the brand and

build trust.

Disrupting recruitment by embracing innovative strategies worked.  Creating a compelling EVP emphasizing the hospital's commitment to professional development, culture, and exceptional patient care. Multi-faceted delivery ensured that the talent brand was visible, credible, and attractive to healthcare professionals.