Case Study

The DREAM Team

A fintech start-up firm had a significant challenge: its talent branding was lacking and ineffective, hampering its ability to attract high-caliber candidates. Recognizing that branding was a crucial component of the recruiting and hiring process, the firm decided to comprehensively overhaul its talent branding strategy.

We created the perfect dream team to support their talent acquisition and marketing departments by crafting a revised talent brand. This involved assembling a diverse group of professionals with complementary skills and a shared vision. Additionally, the team featured TRB as a talent branding strategist to bridge the gap between recruitment goals and brand messaging, data analysts to provide insights on candidate preferences and campaign performance, and creative designers to ensure visually appealing and consistent branding across all platforms.

The Work

Initiate / Assess

Performed a comprehensive audit to pinpoint strengths and areas for enhancement, ensuring our employer value proposition aligns with the aspirations of both current and prospective employees. Strategically positioned as an employer of choice within the investment banking industry across key social media platforms.

Build the Story

TRB developed a powerful and cohesive talent brand that attracts and retains top-tier talent by fostering open communication and collaboration among the teams. TRB equipped employees with compelling brand statements to serve as the foundation for their professional narratives, leading to impressive results. Powerful results!

Marketing Strategy

TRB created a strategy based on three key elements: authenticity, engagement, and consistency. Authenticity was crucial for ensuring the employer's value proposition. Engagement was essential for creating a dynamic and interactive candidate experience—consistency across all channels—from job postings to social media and events.

Transformation

The dream team delivered a remarkable strategy highlighting the company's dedication to professional development, diversity, and fostering a collaborative culture. This improved the company's ability to attract top-tier candidates, lowered their time to fill positions, and boosted employee engagement.

The Deliverables

43% - Increased in employee engagement nationally

63% - Improved candidate experience, leading to 36% increased hires

42% - Increased in the retention of talent nationally in the first year

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