Case Study

Work-Life Balance

A local retail company faced significant recruitment challenges due to its poor reputation for overworking its staff and not being an employee-forward company. Lacking a compelling employer and talent brand was the first objective in changing the narrative. With no clearly defined voice and limited opportunities for employees to actively engage in shaping the brand story, the company's HR team needed a strategic partner.

Let's face it, retail is demanding. As the company expanded and its teams grew, its primary challenge was to build a clear employer value proposition (EVP) for a talent-driven organization to improve and brand its commitment to providing work-life balance.

The Work

Initiate / Assess

Conducted an audit to identify strengths and areas for improvement, ensuring our employer value proposition resonates with current and prospective employees. Positioned them as an employer of choice for the industry on critical social media platforms and channels driving engagement.

Build the Story

Enhance employee engagement and the sense of pride through employee stories and career journey highlights. Designed an employee experience based on the assessment with actual testimonials to prove that the company has successfully improved over the last five years.

Marketing Strategy

Created campaigns combining great imagery, employee engagement, and innovative social content to trigger strong brand advocacy. Strategically developed a compelling EVP and utilized employee testimonials to attract top talent by showcasing the company’s commitment to an engaging work environment, focused on work-life balance.

Transformation

The talent branding strategy emphasized the commitment to professional growth, diversity, and a collaborative culture. The transformation enhanced the company's ability to attract high-caliber candidates and increased employee engagement, positioning the organization as an employer of choice in the competitive talent market.

The Deliverables

59% - Increased in employee engagement nationally

82% - Improved candidate experience leading to 26% of increased hires

38% - Increased in the retention of talent nationally in the first year

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